From Idea to App: Newly Raises $2M to Power the Next Generation of Native App Development

Stockholm-based Newly (formerly Natively), a mobile application development platform, has secured over $2 million in funding to accelerate platform development and democratize access to native app creation. The round was led by PSV Tech, with participation from Karaoke Club, Wave Ventures, Inception Fund, Foundry Ventures, Tiny Supercomputing Investment Company, and a roster of notable angel investors, including Fredrik Björk, Mattias Miksche, Sebastian Knutsson, Peter Carlsson, Joseph Michael, Wilhelm Bohlin, Alfred Wahlforss, and Mandeep Singh.

The rapid advancement of AI has fundamentally transformed web development, dramatically lowering the barrier to entry for launching landing pages, SaaS platforms, and e-commerce storefronts. Native mobile development, however, has stubbornly resisted this democratization. The technical overhead of building simultaneously for iOS and Android — navigating distinct frameworks, satisfying stringent app store compliance requirements, and sustaining performance under real-world load — has effectively confined mobile development to well-resourced, specialized engineering teams.

Newly is purpose-built to close this gap. Its platform empowers users to build, iterate, and ship fully functional, store-compliant mobile applications without writing a single line of code. By combining agentic AI systems with sophisticated mobile-native tooling, the platform enables product teams to compress development cycles dramatically — moving from initial concept to an App Store–ready release at a fraction of the time and cost associated with conventional development pipelines.

Founder and CEO Timothy Lindblom characterizes the platform's impact as compressing development timelines "from months to hours" — a reduction that fundamentally reshapes the relationship between ideation and execution. Lindblom points to the historically prohibitive cost and technical complexity of native mobile development as a structural barrier that has long excluded independent founders and lean teams from the mobile ecosystem, a problem Newly is directly engineered to solve.

With the new capital secured, the company intends to deepen its core platform capabilities while simultaneously expanding its scope well beyond mobile. Newly has its sights set on additional native formats, including desktop software, augmented reality experiences, and wearable applications — positioning the company as a broad-based platform for no-code native development across emerging device categories.